Corporate cultureis the soul of an inexhaustible motive force to promote enterprise development. Corporate culture refers to the entire staff in the long-term foster entrepreneurship and the formation of the development process, and to abide by the highest goal, values, basic beliefs and behavior. It contains a wealth of content, including business philosophy, values, entrepreneurship, business ethics; sense of community, corporate image, enterprise system, its core is the enterprise spirit and values.

Corporate cultureis a core layer, middle layer and outer layers of the multi-level eco-system, according to the content of the concept can be divided into layers, the system level, behavioral level, material level, all levels of the corporate culture is harmony, mutual penetration The. Corporate culture based on structural features of the system, Boming Boston Consulting gives corporate culture built HOME (History-Oneness-Membership-Exchange) model.